Booking.com

Booking.com's 14th annual Traveller Review Awards campaign, celebrating 1.81 million partners across 221 countries. The hero film, "Where Hospitality Begins," moved the campaign toward human storytelling with real award-winning partners rather than professional talent.

Working at RD Content, Will co-produced and served as 1st AD, managing the shoot schedule and floor on set across multiple locations with real contributors. He helped shape the campaign's channel strategy and deliverables.

Delivered a hero film, social-native content, a stills campaign, and owned-channel creative. Winner at the Cannes Corporate Media & TV Awards 2026 and four MUSE Awards including three Platinum. Submitted for the Lens Awards 2026 under Hospitality.