Hamilton Watches "Power Up"

Launch film for the Hamilton Power Reserve Mechanical 40mm, built around the watch's power reserve indicator shown directly on the dial. Introduced the top-down, locked-on-the-wrist visual language that became a signature of Hamilton Watches' branded content.

Working as Creative Producer at RD Content, Will managed post-production, overseeing the edit, colour grade, sound design, and motion graphics pipeline. He worked with shooting producer Will Newton and director Ron Mulvey to build the film's energy metaphor around the power reserve concept.

Winner at the Cannes Corporate Media & TV Awards 2026. Submitted for the Lens Awards under Best Creative Execution. The visual language established here carried directly into the later festive campaign.